With high demand, online counterfeit purchases have increased exponentially -- eBay saw a 155% increase in high-risk listings for watches and jewelry, and Amazon reported a 121% increase in high risk listings for certain luxury goods. Brands should have an effective intellectual property strategy to fight the battle, including consumer education, IP registration, and collaboration with other brands and enforcement agencies like U.S. Customs and Border Protection.
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Combat Online Counterfeiting by Protecting Trademarks
Qualitative studies have revealed carcinogenic and allergenic ingredients in counterfeit products, wrong doses in medications, or poor materials for face masks. Sites selling counterfeits may infect consumers’ computers with malware or steal their credit card or bank account numbers or other personal data. Brands also suffer harms, including loss of revenue and tarnishment of their brands.
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