As expected, Governor Kemp signed the Name, Image, Likeness Bill or HB 617, providing state authority for the allowance of student-athletes in the state to enter licensing and endorsement deals. The governor signed the law this morning at UGA.
Along with Florida and a handful of others the Georgia bill is set to take effect July 1.
/Passle/5fe0c4f453548a10fc881e09/MediaLibrary/Images/2025-10-09-14-47-09-526-68e7caed09520928935393cf.png)
/Passle/5fe0c4f453548a10fc881e09/SearchServiceImages/2025-09-30-13-12-56-565-68dbd758f6347a2c4b9a81ab.jpg)
/Passle/5fe0c4f453548a10fc881e09/SearchServiceImages/2025-09-02-15-10-27-674-68b708e3a631091b7967ef21.jpg)